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Mission - Vision & Values

Mission 
Advancing Ground Support Innovation

At Harlan, our mission is to advance innovation in ground support equipment (GSE) by building the latest technology into every product we make. We are committed to sustainability, reducing environmental impact while maximizing performance, efficiency and long-term value for our customers across airport, airside and industrial operations.


Guided by the vision of our founder, Jim Kaplan, we continue to uphold the principles of integrity, quality and service that define our legacy. Every product we deliver is built with pride, engineered for reliable heavy-duty performance and backed by customer service that goes above and beyond.

We take pride in contributing to the growth of the global aviation and ground handling industry, and we remain committed to excellence in everything we do.

Harlan tractor positioned in front of a U.S. Air Force jet, symbolizing the company’s mission to advance innovation in ground support equipment.
Modern Harlan tractor in front of headquarters at dusk, reflecting the company’s vision for evolving and sustainable GSE technology.

Vision 
The Future of Electric Ground Support Equipment

We envision a future where innovation and sustainability drive every move on the ground. As a leading OEM, Harlan is advancing the shift to electric and alternative-energy solutions, transforming traditional airport and industrial equipment into efficient, environmentally responsible machines.

Values

Innovation

We embrace technology and forward thinking to design smarter, more efficient ground support solutions for aviation and industrial operations, continually improving performance and reliability for our customers worldwide.

Quality

From design to delivery, we hold ourselves to the highest standards of craftsmanship and precision, ensuring every product meets our legacy of durability and excellence in demanding operating environments.

Integrity

We operate with honesty, transparency and respect, upholding the values instilled by our founder and maintaining trust with our customers, employees and partners.

Customer Commitment

Our customers are at the heart of everything we do. We listen, adapt and deliver solutions that meet real operational needs and build lasting partnerships across aviation, industrial and ground operations.

Sustainability

We are dedicated to minimizing our environmental footprint through innovation in electric-powered equipment, lithium-ion battery technology and responsible manufacturing practices.

Continuous Improvement

We believe excellence is a journey. Through reinvestment, learning, and collaboration, we constantly strive to enhance our products, services, and the value we bring to the ground support and industrial equipment industry.